The Virtual Dutch Men @ SXSW2018

On the 10th till the 12th of March The Virtual Dutch Men is asked to join the Delegation of the European Union to the United States at the SXSW (South by Southwest).
South by Southwest is annual conglomerate of film, interactive media, music festival and conferences and takes place in Austin, Texas.

At SXSW we will join the panel talk on Sunday March 11, at 4-5 p.m. ‘Virtual Storytelling: How to create emotionally resonant VR experiences.’ This panel of VR experts in film and cultural heritage discuss how to bring issues to life, create a sense of belonging and empathy that lead to more active citizens in our communities. Explore how virtual storytelling can be used to connect emotionally with audiences like no other medium, creating immersive experiences that audiences won’t forget. This panel is in honor of the 2018 European Year of Cultural Heritage.

Europeana thinks that VR is a great way to bring European masterpieces into your home:

Virtual reality offers great opportunities for the world of museums, galleries and archives. A first step would be to recreate existing museums online so that people from all over the world could visit them from exactly where they are. And then each of us could curate collections and put them in an environment of our choosing: how about looking at some of Rembrandt’s paintings in one of the workshops he worked in? Or what about a museum in which you could change the entire collection with a press of a button? How about stepping into a painting from Monet and being able to walk around the water-lily pond?

   At Europeana, we have been experimenting with this new technology. We asked the Dutch design agency The Virtual Dutch Men to develop a 3D model of a small fictional museum (the ‘EUseum’) in which you can marvel at some of the masterpieces from the Dutch Rijksmuseum.

  For this demo, we used a development kit for the Oculus Rift virtual reality glasses. Using the headset, you can ‘walk’ around and see the paintings at much closer range than would be possible in reality. When you turn your head, your view changes accordingly, giving you a sense of actually being in the virtual museum.

Join us, as we enter the EUseum and immerse yourself in the – virtual – world of European art. For more updates on our trip be sure to like us on Facebook and follow @virtualdutchmen on Twitter.

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